I'm not a schooled artist but my talents with graphic design programs have come in handy in every job I've held and make up the bulk of my contract work. Understanding the processes also helps when working with skilled agency designers. It keep creative briefs on track and revisions costs to a minimum. Also my MBA in marketing means I'm tempering the designs of the artist with the needs marketing communication and often coming up with the creative brief myself.
LeoVince Video: As the whole world heads toward more digital video I took it upon myself to push LeoVince in this direction. Using Final Cut Pro Studio 2 an old Cannon GL2, some decent mics and some professional instruction, I made my debute as a producer, director, camera man, sound man and post production editor along with a little voice over....in other worlds I did everything myself.

Instructional Video

Plea to end the ban on kids motorcycles (this video had an impact and helped in putting a stay of enforcement on the baning of kids bikes)

Branding Video to show people how to say the name of the Leo Vince company

LeoVince Grape Crusher Run Post Event Video Part 1

LeoVince Grape Crusher Run Post Event Video Part 2

LeoVince Dyno Fight Post Event Video

LeoVince Racer Interview "Misti Hurst" (with "one take" Leigh Anderson)

LeoVince Racer Interview "Steve Rapp"

LeoVince Dealer Show Exhibit Video (made to play on convention show floor...my first ever video production)
LeoVince Website Facelift: Taking cues from LeoVince's agency on new colors and textures for 2009 I designed, and implemented a complete facelift on the LeoVince site as well as some information architecture changes. This job was completed in a month and ready in time for the crucial Indy Dealer Expo.

It should also be noted that every scrap of copy written and image that was needed for the LeoVinceusa.com website was done by me.
LeoVince Product Detail Web Project: LeoVince exhausts has over 3000 possible Year-Make-Model fitment but there's only one that matters to a customer...the one that fits their bike. Previously customers could only see a single picture and a brief product description.

The product detail build-out involved adding additional photos, schematics, power diagrams, sound files, weight savings even fitting instructions and video files. This adds up to over 76,000 potential data fields so complexity can mount quickly.

I did this in 2 months on a shoe string budget using a custom designed FileMaker solution a part time PHP coder and a hell of a lot of careful integration to be ready in time for the 09 Indy Dealer Expo.
BikeBandit.com Ad Campaign: In 2006 BikeBandit.com was a successful online retailer but unknown if not poorly positioned in the powersports world. Only a fraction of the potential market knew of BikeBandit.com and even fewer could accurately say what BikeBandit.com did. The company had an incredible fulfillment operation yet ranked 4th against it's competitors in total traffic. At issue was taking a name which could have negative connotations and accurately positioning the company in the customers mind. I worked in partnership with my agency G-force to solve the problem.

Like all great campaigns the final idea was very simple. Show that "Bandit" was the name of a dog...a retriever who brings you what you want. A big departure from what you normally see in a motorcycle magazine and it caught the eye.

While other retailers used ads that looked like catalog pages selling helmets and jackets. BikeBandit ads focused on it's strength in fulfilling on a customer's need for replacement parts.

The campaign was very successful both anecdotally and in raw sales numbers. BikeBandit.com now competes head to head with the likes of motorcycle-superstore.com and denniskirk.com for highest traffic.
BikeBandit.com Email Marketing: In 2006 BikeBandit.com was a only sending out 1 email a month to a list of 50,000 customers. The email was general and untargeted and the merchadising choice was assembled by people who didn't ride.

In 3 months I guided my team to create 4 segmented emails (ATV, Cruiser, Streetbike and Dirtbike) to better target buyers which increased open rates, sales and of course decreased unsubscribe rates.

It took a lot of work to put 5 emails together a week. The result was a clear increase in sales of 70k a week, an increase in subscribe rates, click through rates and ultimately customer brand engagement and retention.
LeoVince Exhaust Direct Mail: Using the art work of G-Force strategic marketing as a style guide I worked with inside sales at LeoVince to put together targeted direct mail aimed at motorcycle dealership parts managers. A key decision maker in aftermarket parts purchases.



LeoVince Exhaust Website: While this website design and coding was skillfully put together by Scott Goodwin's team at G-Force Strategic marketing, I was instramental in assembling all the product and photographic content to make the website functional. Over 2100 database records with photos were carefully assembled. I conduct most of the static website updates as well.
Bel-Ray Product Packaging and Public Advertising
A large portion of my recent work was done at Bel-Ray Company Inc. Though the work can be seen on motorcycle dealer shelves and other websites across the internet as well as public magazines. Bel-Ray's lawyers have threatened lawsuit if I continue to display the work which I put so many hours into. They make great oil but perhaps use lawyers as business advisors far too often.
Event Management: While doing contract work for Caffe Classico I composed and laid out their entire 20 page Costco Road Show manual in 3 days. Great client, with an incredible product. Try it! Content withheld at Caffe Classico's request. Apparently the road show worked so well they'd rather not tell everyone the secret.
Magazine Layout and Marcom: I increased this clients time to press by 50% and improved the layout of their 48 page magazine. Legendary Times was a great client that continues to grow. I'd still be doing their magazine if I hadn't been recruited to work for Bel-Ray.
Website Construction and Production: While certainly not a web construction expert by todays standards I do understand the concepts of the underlying technology. Concepts needed for database driven web applications, like common gateway interface, HTML syntax, CSS, the document object model, and TCP/IP. Such knowledge has helped me produce websites in conjunction with my marketing principles that were effective. One site that built largely by myself in the heady early days of the internet remains much as a left it over 5 years ago, www.creativeleisure.com